My good friend Steve Goldberg is an attorney in Woodland Hills, CA that specializes in matters of wrongful death, serious injury, medical and legal malpractice and insurance bad faith. He wasn't sure he needed a website, and was somewhat dubious of the ROI.
But Steve and I have been friends for almost 17 years (he introduced me to the Sushi Spot on Ventura Blvd. back when I thought raw fish was bait - now that's true friendship) and I told him I would put a basic site together for him to help get his cyber-feet wet.
Less than 4 days after the site went live I got a frantic email from Steve saying that he couldn't find himself in Google and asking me what I was going to do about it. He had done a search for "Steve Goldberg Attorney" and wasn't showing up in the top 100 results.
"Patience Grasshopper," I replied, and sure enough the next day he showed up in the top 10 results.
Moral of the story: Top search engine results don't happen overnight. They are the result of careful planning, content, quality inbound links and frequent updates to your site.
Steve and I are now targeting additional keywords and phrases to help improve his ranking, and who knows, I may even get him to take me to the Sushi Spot again!
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Posted by: Susan Denby | February 01, 2008 at 03:21 PM